Frequently Asked Questions

You can, but it’s not recommended, unless you are advertising a specific promotion, such as an event.
Why? Because advertising doesn’t work instantly. We wish it did.

Our long-term customers tell us they get the best results from consistent advertising for 6 (3 editions) or 12 months (6 editions). Frequency is key to see a return on your investment. Potential customers, on average, need to be exposed to your advertisement three or more times before they will trust and commit to purchasing your product or service.

One advert alone will not grow your brand or increase your sales.

We can guide you on which area could work best for your type of business. We have extensive knowledge of our circulation area with many years’ experience, understanding what types of business perform better in which magazine.

That’s a great question! We use our own, hand-picked distribution team of around 60 people to deliver our 34,000 magazines each month. Most (but not all) live in the areas where they deliver the magazines. We carefully select our team and make sure, for the younger distributors, their parents/guardians are onboard to help out if needed.

All our distributors are inducted and report back when they are finished each time, noting any problems they came across. We do spot checks in each area via our competition entries and residents are very good at reporting back if any issues arise.

That’s not a problem. We can create bespoke, eye-catching advertisements and advertorials, according to your own specifications - and it’s all FREE OF CHARGE.

We want your advertising campaign to succeed, which is why you don’t pay for design. You can even change your advert every edition too, if you wish.

So, if you do not have your own artwork, don’t worry, we can take care of that for you and it won’t cost you a penny.

Advertising doesn’t work instantly, it requires an amount of patience. Your potential customers, on average, need to be exposed to your advertisement three or more times before they will trust and commit to purchasing your product or service.

Our discerning customers spend their advertising budget wisely, by advertising consistently over a long period of time (6 or more months). Sometimes this means they book a smaller advert just so they can stay in the magazine for longer.

In the world of advertising, frequency (not size) is the key to success. All good things take time, and advertising is no different.

Some are – but not ours!

We pride ourselves on having a high content to advertising ratio. Every issue of All About is packed with original writing, featuring topical and relevant community focussed articles covering a wide range of subjects. These are written exclusively for us by our inhouse journalist James.

We also publish an extensive local ‘Community Update’ section too.

We welcome features or topic ideas for consideration from community groups and charities, especially if we think they might be relevant to our readers. We do not charge for this type of editorial.

However, if you would like us to feature a ‘sales pitch’ type of content then you can pay for an advertorial. This is the same price as an advert depending on the space you book. The only difference is we add the words ‘Advertising Feature’ to make it clear to our readers it is paid content. Alternatively, text can be incorporated within the advert (half or full page).

There’s always someone willing to do it cheaper. However, it’s far better investing in long-lasting quality once, than buying cheap, cut-rate which you will only have to change later on because it’s not working for you.

We’ve been serving the local community since 2009 and, during this time, we have built a strong, loyal readership. Our readers tell us they look forward to receiving All About magazines through their letterbox every time; they sit down with a hot drink, and they take their time to read our magazine cover-to-cover. We’ve become an integral part of the local community.

Our readers trust what they see, and our advertisers benefit as a result.

Every edition, the three titles of All About magazines are delivered in total to 34,000 homes on and around the Malvern Hills and Worcester areas.

It is also available to pick up at many locations, including local shops , farm shops, coffee shops, garden centres, hotels and tourist information centres.

Take a look at our ‘Circulation’ tab for a comprehensive map.

Yes, you can. Some of our long-term customers allocate their budget to alternate between two magazines. This gives them maximum exposure during an allotted period of time.

Yes, you can. Some of our long-term customers book for example a three edition booking and pick and choose editions that are most time relevant for their business throughout the year. Or they come in once or twice a year only.

Being a local community magazine, it’s our pleasure to help promote any local charity, community council, club, organisation, etc, as much as we possibly can. After all, we are a fantastic platform to spread your message easily to a wide local audience.

We do not charge for any editorial space, or the events we promote in our Community Update section. We tend to look for interesting information for our readers that will tell them what the group is all about and what is happening in the future.

However, if you wish to take out advertising space you will have to pay the normal advertising rate.

Please get in touch with Sascha to see how we can help. Tel: 01684 252242.

Choosing the best format for your brand or business depends on your goals. For some, social media and Google ads are the best platform to use for instant responses and results, while other companies may find more value in print ads. Online is a crowded place these days and it is hard to stand out. The benefit of using print as an advertising medium is that it is a tangible and emotive experience for consumers, with a magazine that will be read and kept for future reference.

Research has shown that most social media users are under the age of 30, so that limits you to a very small age bracket. Is this age group your target audience? One of the advantages of print is that it can reach a much broader group of people, as almost everyone can read a magazine.

However, if your budget allows, using both formats can help increase your traffic and broaden your company’s horizons, especially when done strategically. The best thing that you can do is define your target audience and then go from there.

Our prices are competitive. We automatically apply discounts depending on how long you advertise for and offer multiple magazine booking discounts. But we treat every customer fairly and keep the price the same for all – so you don’t have to be a good negotiator to get the best deal.

You can advertise your local classes or courses in our classes & courses section of each magazine. You get a few lines to tell people what you do, where, when, cost and how to get in touch at the cost of £30 plus VAT per entry, per magazine. Please note, no logo or design elements are included.

As well as being delivered to 34,000 homes each edition, All About Magazines are available to pick up at many local locations around the local area. These include: local shops , farm shops, coffee shops, garden centres, hotels and tourist information centres.

If you’d like us to post a copy to you, please get in touch.

We invoice once each magazine has gone to print and you get a two week payment term. We accept payments by BACS, by cheque and over the phone. For longer term bookings (12 months) we offer the option to spread the cost and pay per month, instead of per edition (every two months).

The copy deadline is around the 10th day of every other month prior to your advertisement appearing. But we will confirm this when you book, as the dates vary slightly.

Our editions are:

February/March (booking and copy early January)
April/May
June/July
August/September
October/November
December/January.

The best way to book is to give Sascha or Julie a call in the office on 01684 252242 so they can run through your requirements and details.